Marketing Myself

Think of yourself as a product. How would you market yourself to a future employer using the other "3 P's"?

The P's are a part of the marketing mix. They consist of product, place, promotion and price, each of which is divided up to give a better idea of what can be done to market something. Since I am the product in this scenario, I will focus on the other 3 P's.


Place- Location and transportation are two subcategories that would apply to me. One of the biggest selling points that I have is that I own a reliable 4-wheel drive vehicle. I would be able to assure a prospective employer that I could get to work, despite numerous road conditions. Being able to arrive on time is obviously very important to an employer. I am also willing to travel to take a lucrative job. My current location is not indicative of where I will live, nor does it limit me from job opportunities. 


Promotion- The best way to advertise myself, aside from an interview, is through my resume. It provides the employer with all the information about me to help them make an informed decision. It would also highlight my best qualities and achievements, as any good advertisement should do. During an interview, I would give the best impression possible. Just as you package a product in an appealing way, it's important to dress nicely and maintain your hygiene. I could also promote myself though positive recommendations from previous employers. Good publicity of any product will persuade the intended buyers, or in this case, hiring managers. With that, I've covered the advertising and publicity/PR subcategories.


Price- Every person has a 'list price', or a pay rate that they hope they will be hired at. As a college student, I will most likely ask for lower that what I should, albeit unknowingly. This is a plus for companies, as they will be able to pay me less. 


What do you think is the most important feature, skill or way to market yourself to a possible employer?