In Response to Todd's post...

Todd talked about the following GM add that aired during the Super Bowl this year.

His question in regards to the commercial is whether the add goes too far, and if the statements made by GM about their trucks are false advertising.

First, I think the commercial is very well done, and quite clever. They covered just about every apocalypse theory out there.

I do think GM crossed a line though. If they had stopped the dialogue at "most dependable, longest lasting full-size truck on the market", and left out that Dave drove a Ford, there would have been no issue with the commercial. As soon as GM decided to name what truck Dave drove, they were targeting someone, clearly with the intent to place themselves above Ford.

Whether or not GM's trucks are better than Ford's also comes into debate. I don't know the statistics, but both trucks have followings, and neither has been in the news for recalls, so I can only assume they are both decent trucks. The commercial is really just a fun poke at Ford, but certainly should not be something companies should do on a regular basis.

What do you think about the ad? Have there been any other commercial-based 'scandals' like this?