Saturday, April 7, 2012

In response to Dan's post...

Dan talked about schools facing budgets cuts that have decided to allow companies to sponsor them. The companies are allowed to place ads in exchange for funds for the schools. He asks,
Was it acceptable for this school to accept the funding from these advertisements? Should advertisements that send children the wrong message even be allowed in schools in the first place?
I believe, like with any advertising campaign, there is a fine line between acceptable and unacceptable. If companies can put their ads on the sides of buses or on outdoor scoreboards, I don't see that as a problem. As soon as the ads invade the learning environment, they have gone too far. As Dan said, kids are impressionable. Why do you think there are laws against advertising cigarettes and alcohol to kids? 

That being said, schools need funds to operate. I know my high school had a lot of budget problems. It was practically impossible to get a new budget passed, and we were behind in terms of supplies and technology. We certainly would have benefited from newer equipment. That being said, I wouldn't have liked it if my school had to run advertisements with the morning announcements, hand out product flyers, or add product plugs to the teaching lessons. Those are over exaggerations of course, but companies have been known to go above and beyond what is considered ok. As the phrase goes, 'give them an inch, and they'll take a mile."

Do you think companies should be allowed to advertise in schools, or that schools should be allowed to take outside sponsorship? Where do you think the line gets drawn?

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