In response to Rebecca's post...

Rebecca talked about car dealerships, and their use of promotions to sell cars. She asks:

Do you think that this is the best way for a car manufacturer to sell their products? Would you be willing to purchase one of these cars for this sale? What do you think the car companies could do to get more customers to purchase their cars?

There are not many people who can purchase a new car with cash outright. It is typically something that is paid for over an extended period of time.

I believe, that with a product that is a long term investment, and expensive, the only way to get the average, middle class citizen to purchase it is to offer discounts and financing. Car loans are also one of the ways that students can set up their credit score. Without promotional deals like this, it is almost impossible for people to buy a car.

Aside from offering cars for free, I don't think there are better ways to get people interested in new cars. Financing options and monthly payment plans are the best ways to get cars off the lot.